Post by account_disabled on Dec 14, 2023 9:30:34 GMT
In the same way, good prospectors have difficulty maintaining of clients. When you put your salespeople to take care of each customer throughout the entire purchasing journey, you are overloading your team and losing the skills of your collaborators. Plus, there's no point in wasting your salespeople's time randomly prospecting if you have the means to find out who actually has the potential to be a customer. The solution that Aaron Ross proposed is simple: instead of having "do-it-all salespeople" offering your product to anyone, segment the team into 3 levels: Business Intelligence (BI): experts in finding companies with a profile to use your solution.
They provide the prospector with the contact of the person who Phone Number List makes the purchase decision (smart lead); Hunters: responsible for prospecting new clients; They make the first contact with the lead and conduct the entire qualification process; Closers: responsible only for closing accounts; They take qualified leads and transform them into customers. That way, you gain scale and act with a team of experts. Aaron's strategy has worked so well that in just a few years he has added $100 million to Salesforce's revenue, turning the company into the giant it is today and the new Outbound trend. That entire experience is recounted in the book Predictable Revenue, which is known around the world as "the sales Bible of Silicon Valley." The reasons behind this fame are not few, since Ross proved through A+B that Outbound marketing can bring a lot of results.
And we are talking only about active prospecting through contact with a seller. Other Outbound actions, such as sponsored links, have also proven to be an excellent lead acquisition channel. If you are still not convinced of the value of this strategy, read on. Below, we list the biggest advantages that Outbound marketing can offer you. 5 advantages of Outbound marketing for your company Faster ROI Inbound needs time to generate results, since building SEO is something that has a return in the medium and long term. Outbound manages to reach your audience from the moment the company decides to start prospecting.
They provide the prospector with the contact of the person who Phone Number List makes the purchase decision (smart lead); Hunters: responsible for prospecting new clients; They make the first contact with the lead and conduct the entire qualification process; Closers: responsible only for closing accounts; They take qualified leads and transform them into customers. That way, you gain scale and act with a team of experts. Aaron's strategy has worked so well that in just a few years he has added $100 million to Salesforce's revenue, turning the company into the giant it is today and the new Outbound trend. That entire experience is recounted in the book Predictable Revenue, which is known around the world as "the sales Bible of Silicon Valley." The reasons behind this fame are not few, since Ross proved through A+B that Outbound marketing can bring a lot of results.
And we are talking only about active prospecting through contact with a seller. Other Outbound actions, such as sponsored links, have also proven to be an excellent lead acquisition channel. If you are still not convinced of the value of this strategy, read on. Below, we list the biggest advantages that Outbound marketing can offer you. 5 advantages of Outbound marketing for your company Faster ROI Inbound needs time to generate results, since building SEO is something that has a return in the medium and long term. Outbound manages to reach your audience from the moment the company decides to start prospecting.