Post by account_disabled on Feb 28, 2024 6:09:32 GMT
According to a division invented by McCarthy in 1949, which is still applied, the marketing mix tools are divided into the " 4Ps ": PRODUCT : product/service policies. Product or service characteristics, technology, materials, finishes, packaging, assistance, etc PRICE : pricing policies. Price lists, discount scales, promotions, etc PLACE : distribution policies. Distribution channels used, logistics, inventory policy, etc PROMOTION : communication /sales policies . Advertising campaigns , communications conveyed by the sales force , company image , etc The logic of this division lies in highlighting the necessary coherence, in commercial strategies, for the 4 "Ps" also called levers of the marketing mix .
For example, an improvement in the characteristics of the product may justify a price increase, but it must be appropriately communicated and Norway Phone Number the intervention of the distribution network will probably also be necessary to effectively explain it to the customer. marketing Norway Phone Number mix 4p The most recent marketing literature has developed other articulations of the marketing mix , for example considering "customer services" and "sales" as independent marketing levers. With some scholars, we have gone from 4P marketing mix to 12 marketing levers. But this is abstract processing with little impact on actual management. Whatever the number of levers, the substance of the commercial effectiveness of the marketing mix lies in: coherence between all the actions undertaken is the competitive .
Do you want to learn more about how the marketing mix works for your business? CONTACT US FOR AN INITIAL MEETING The different types of 4P marketing mix Three main types of marketing are generally considered : consumer goods marketing marketing of industrial products service marketing The differentiation is based not on particular marketing techniques used, but on the specifics of the marketing mix of each type. The difference between consumer and industrial goods does not lie in the nature of the good, but in the type of customer, private individual or company. However, this is a substantial difference: companies purchase and evaluate products differently from private individuals, and the marketing tools to be used must take this into account .
For example, an improvement in the characteristics of the product may justify a price increase, but it must be appropriately communicated and Norway Phone Number the intervention of the distribution network will probably also be necessary to effectively explain it to the customer. marketing Norway Phone Number mix 4p The most recent marketing literature has developed other articulations of the marketing mix , for example considering "customer services" and "sales" as independent marketing levers. With some scholars, we have gone from 4P marketing mix to 12 marketing levers. But this is abstract processing with little impact on actual management. Whatever the number of levers, the substance of the commercial effectiveness of the marketing mix lies in: coherence between all the actions undertaken is the competitive .
Do you want to learn more about how the marketing mix works for your business? CONTACT US FOR AN INITIAL MEETING The different types of 4P marketing mix Three main types of marketing are generally considered : consumer goods marketing marketing of industrial products service marketing The differentiation is based not on particular marketing techniques used, but on the specifics of the marketing mix of each type. The difference between consumer and industrial goods does not lie in the nature of the good, but in the type of customer, private individual or company. However, this is a substantial difference: companies purchase and evaluate products differently from private individuals, and the marketing tools to be used must take this into account .